To be leading hotel developer and investor in Thailand and ASEAN.
To continue growing quality hotel portfolio in Thailand and ASEAN which optimize values to shareholders as well as stakeholders.
Systematic management approach to enhance efficiency as well as to lessen reliance on individuals
Competent workforce with dedication to further learning and continual improvement
Accurate, adequate, and up-to-date database for the purpose of management and decision-making
Sound corporate culture to support sustainable growth
Being a good, responsible corporate citizen by taking care of all stakeholders including community and environment