Sustainable Strategy
Partnership | People | Environment |
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ESTABLISH SHARED VALUE NETWORK TO STRENGTHEN A SUSTAINABLE/UNIQUE VALUE FOR CUSTOMER | ESCALATE DYNAMIC CAPABILITY FOR SUSTAINABLE GROWTH | ENHANCE ECO-EFFICIENCY IN CONSTRUCTION AND OPERATION |
Commitment |
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Creating shared values to enhance stakeholder efficiency for mutual growth. | Enhancing staff capacity and upgrading work procedures and process to improve quality of life. | Elevating the efficiency of the economic ecosystem by improving work processes and utilizing efficient use of resources |
In order for the company to last sustainably, The Erawan Group takes into account the impact either positive or negative in 3 dimensions; economy, society and environment. We therefore analyze the working processes from upstream to downstream to link and identify stakeholders in our value chain to deliver a good quality and balance in investment and development and finally growth for all parties along the way.
Value Chain

Stakeholders
The Erawan Group Plc. values the participation of 8 groups of stakeholders, namely, (1) staff/employees, (2) customers, (3) business partners, (4) suppliers, (5) shareholders/creditors, (6) government sectors, (7) communities, and (8) the environment. Participation is done through communication, listening to opinions and ideas received from different channels and applying stakeholders’ expectation to develop and increase corporate competency that leads to sustainability.
Expectations/Interest
- Equal treatment
- Reasonable remunerations and welfare
- Learning opportunity, capacitybuilding and career growth
- Occupation, health and safety (OHS)
- Clear communication of the Company’s situation and operation results
Responses
- All nationalities are welcomed to apply through a recruitment and employment process
- Remunerations are paid based on performance that reflects the Company’s policy and in line with peers in the same industry.
- An Individual Development Plan is developed for employees.
- Setting up the ERW Digital Learning Center to enable Learning from Anywhere.
- Establishing the HOP INN Learning Club to develop HOP INN personnel nationwide.
- Promoting career growth through job rotation, job transfer and promotion.
- Cultivating corporate culture and values through trainings, activities and learning exchange projects
- Overseeing health and wellbeing, safety, workplace environment during the Covid-19 pandemic by procuring Covid-19 vaccines, implementing the Work from Home policy and other measures recommended by the public sector.
- Organizing a monthly Townhall meeting to update employees of the latest situation and operation results to keep everyone abreast.
Expectations/Interest
- Occupation, health and safety (OHS) measures
- Valuable goods and services that precisely meet customer’s desire.
- Disclosing accurate promotion information in time.
- Understanding customer’s behavior and able to offer services beyond customer’s expectation with no prior request from customer.
- Actively resolving problems and complaints on a timely basis with enthusiasm.
- Safeguarding customer’s information and privacy
- Up-to-date technology and facilities that respond best to customers’ needs.
Responses
- Compliance with the health and hygiene policy issued by Ministry of Health and hotels within the network; implementing SHA Plus measures to reassure customers of the hygiene.
- Developing technology and innovation to keep services updated and reaching targeted customers.
- Constantly improving or creating new services by using customer’s complaints or recommendations as a basis
- Constantly upskilling and reskilling employees at all levels to better customer services.
- Designing hotels and services that meet standards to accommodate all types of customers.
- Constantly updating promotional packages to respond to customers’ needs.
- Communicating with customers through online media and updating hotel information on a regular basis.
Expectations/Interest
- Providing sufficient information and treating suppliers with fairness
- Focusing on fair and transparent procurement process.
- Creating mutual business shared values.
- Prompt support as soon as being notified by suppliers of impacts from connected transactions.
Responses
- Having a transparent, fair and accountable procurement process.
- Practicing ethics and the Code of Conduct
- Collaborating to develop products and services that minimize social and environmental impacts.
- Collaborating to reject all forms of corruption
- Classifying suppliers to manage various risks along the supply chain.
Expectations/Interest
- Being a reliable and sustainable partner in a collaboration
- Building a network of long-term alliance
Responses
- Establishing ethics and the Code of Conduct
- Collaborating to develop quality raw materials and products
- Cooperating to protest all forms of corruption
Expectations/Interest
- Being a reliable and sustainable partner in a collaboration
- Building a network of long-term alliance
Responses
- Establishing ethics and the Code of Conduct
- Collaborating to develop quality raw materials and products
- Cooperating to protest all forms of corruption
Expectations/Interest
- No illegal business operation and compliance with the government’s rules, regulations and /or policies.
- Cooperating and supporting the government and supervisory agencies by sharing beneficial information
- Participating and supporting the public sector’s policies and projects
Responses
- No illegal business operation: ready for whistleblowing incase it witnesses an unusual activity; supporting all forms of anti-corruption activities.
- Conducting the business with transparency on the basic of the CG Code and the Code of Conduct.
- Cooperating and supporting the government’s businessrelated policies.
Expectations/Interest
- Mutual existence with zero conflict.
- Employment and growth of the community’s economy.
- Receiving complaints and resolving problems on a timely basis.
- Long-term collaboration
- Conservation of local culture
Responses
- Cultivating relationship for amicable co-existence.
- Supporting participation in community activities
- Supporting children’s education of neighboring communities and communities in general.
- Promoting knowledge-sharing activities for the benefit of the communities.
- Employing local people and supporting community products
- Supporting the safeguarding of local identity
- Listening to problems and taking part in finding joint solutions.
Expectations/Interest
- Reducing environmental impacts caused by the business
Responses
- Collecting information for analysis purpose in order to find ways to minimize environmental impacts and particularly impacts from greenhouse gas (GHG) emission.
- Planning, verifying, and improving energy consumption on a regular basis to curb negative environmental impacts.
- Effective use of resources
- Effective waste management
- Organizing internal activities with awareness in minimizing environmental impacts.