Our

Vision

To be the leading hotel developer and investor

in Thailand and Asia Pacific.

Our

Mission

To continue growing quality hotel portfolio

in Thailand and Asia Pacific which optimize values to shareholders as well as stakeholders.

Our

Business Strategy

1
Growth Strategy

Expanding own branded budget hotel “Hop Inn” network coverage in both Thailand and Asia Pacific to achieve stability and resilience from domestic demand.

2
Value Enhancing Strategy

To capitalize on the strength of Thailand as a premier global destination by maximizing values and returns of existing hotel assets in the economy, midscale and luxury segments through superior asset management, efficient operation management, optimization of market share, asset improvement, portfolio management and suitable capital structure.

3
Capability for Sustainable Future Strategy

Ensure long term sustainability of the company through continuous enhancement of capability in systematic and effective management, data infrastructure and utilization, networks to share values with stakeholders in all stages of the value chain, building capable citizens, and an agile corporate culture.